How to Make or Break the Sale of Your Home

Choose a Professional Realtor®!


Selling your home is one of the most important decisions you will make in your life. Your home may be your largest asset – and this may be the biggest financial move you've ever made, one that requires significant thought and strategy.


Countless questions arise during the process. How much is your home really worth? How long will it take to sell in the current real estate market? How do you handle buyers making undesirable offers? 


As a Professional Realtor® it is our job to guide you through this complicated process, from beginning to end. We want you to get the maximum value for your home, within your own time frame.


Here are some tips to help you begin:


1.  Establish the Reasons You Want to Sell Your Home


Before you begin the selling process, closely evaluate why you're moving. Do you have too little space or too much?  Has your company transferred you to a new city and you're relocating? Or are you simply looking for a change?


A complete analysis of your current position will set a good foundation for your home-selling strategy, as well as for your next home search. If, for example, you have already purchased a new home and your goal is to make a quick sale on your current home, this reason will chart the path you take in the home-selling process. If, on the other hand, you aim to net the highest price possible for your home, you need to prepare yourself for a potentially slower process.


Be clear about these reasons, as they will directly influence the amount of time and effort you put into preparing your home for sale, and the amount you set for your asking price.


2.  Buy or sell first? Be clear


This can be a tricky question. After all, if you find a purchaser for your existing home before you've found a new home, you may find yourself living out of a suitcase if convenient closing dates cannot be negotiated. On the other hand, if you find your dream home before you've sold your old one, you may be faced with having to finance both homes and shoulder the extra debt until you sell.


So how do you manage? It can be quite simple. Do your homework and have a good idea about the neighbourhood and type of home you're looking for. Do an honest evaluation of your family's needs and budget.


If you've found a home before you've sold your existing one, use "sale of your existing home" as a condition on your offer. If you don't sell your house within a fixed period of time, you can choose not to go through with the offer. This, however, is a difficult condition for many vendors to agree upon and you may find that you have to forgo your price negotiating power.


Purchasing a home before you sell could be a risky strategy if you're counting on the proceeds from the sale.

If you've found a purchaser before you've found your next home, use "purchase of a new home" as a condition when you sign back the agreement.

Again, it will only be for a fixed time. Even if you have not found the ideal next house by the time the deal closes, you may still wish to proceed with the offer. As a buyer with a "sold house" you will be in a better position to negotiate price.


3.  Pricing


The competitive nature of the current real estate market means that over-pricing by a few thousand dollars could make the difference between your home selling quickly or not selling at all.


Overpricing your home might mean minimized offers, fewer showings, fewer agent responses, limited financing, limited buyers qualified for your type of home, or a smaller net price. Avoid these outcomes by setting the price of your home at its market value when you first put your home

on the market.

We'll help you price your home competitively to attract qualified buyers. The first step we'll take is to generate a Comparative Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area.


Try our Market Snapshot tool. We’ll send you a report that will give you an initial idea of your home's market value.


4.  Make Your House More "Sellable"


While we all believe that our home is our castle, our personal tastes may not appeal to everyone. We will work with you to provide you with an impartial analysis of your home - how it relates to other "competing" homes on the market and how your home reflects current design and style trends. We'll also closely evaluate the general condition and upkeep of your property. Read through our “Home Staging” for a few ideas.


We'll work with you to position your home on the market so that the selling process will take place as quickly as possible. Here's how:


5.  Use our Professional Marketing Programs to Sell Your Home!


We will work with you to develop a unique marketing program, catered specifically to your needs and goals.

We believe the use of Virtual Tours of properties greatly increases exposure and results in the selling process. Most buyers these days start their property searches on the internet.


Another effective program we utilize is “Pre-Inspected and Warranted”. Sellers hire a home inspector prior to selling, and have the opportunity to repair things before selling. This can show buyers your confidence in the soundness of your home. When sellers “Pre-Inspect” their home, we add a 1-Year Home Warranty at our expense. This combination makes your home much more worry free to prospective buyers.


We will enter your listing in the Multiple Listing Service (MLS) database. Other agents can immediately access your property information by computer.

Your listing will be posted on HomeLife BC’s website, the HomeLife Benchmark Realty Cloverdale Brokerage website, as well as on our website.


Remember, we will be working with you every step of the way to ensure you get the highest possible price for your home in the shortest period of time.